One of Denver’s premier salon groups opened their newest location in Capitol Hill and needed to spread the word.
In conjunction with Dane Cronin Photography, I was contracted to design and write a press release for the Capitol Hill location of The Parlor Salon LLC, aimed at highlighting the salon’s features as well as the talent of the staff.
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E-mail body for circulation:
As a recently opened salon, we would like to bring attention to the amazing city we are lucky enough to call home, while also spreading the word about the space we have curated within Denver. Operating as a part of The Parlour Group, we have seen the Capitol Hill location thrive, a feat that is due in no small part to the amazing staff we have on hand.
Five of our stylists are trained as educators in Men’s cuts, something that contributes to a higher number of male clientele than your average salon. Of those five educators, two are senior artistic directors for Unite, one of whom was invited to New York Fashion Week to style for Helmut Lange.
We are a preferred salon for wedding services, having four highly skilled Makeup Artists on staff. One of our MUAs recently had the pleasure of doing makeup for NBC News correspondent Savannah Guthrie’s wedding and regularly finds her talent requested for the weddings of local elites.
Please take a look at our attached presser and get to know us, our philosophies, and our salon a little better.